I saw this come across Facebook today:

Okay, it is a commercial. From a company who wants to sell you things, yes. And make a lot of money doing so.

What it also is, is a sign that this point of view is one that is gaining mainstream traction. Is one that is viewed positively by a large enough portion of society that a company who wants to sell you things is not afraid of the backlash. And it’s also perhaps a way to impress this viewpoint upon those who may not have had their eyes open enough to see it, who don’t necessarily care that the message is coming from an advertisement.
So, yes, on the whole, I think this a very good thing.